Tang Hengxu, Senior Founder of EDS
Ivan Tang, Senior Designer of EDS
When my team and I were planning and designing the Xiangyang 900 reconstruction project, we often discussed:
We not only want to build a building, but also to leave a place with lasting vitality so that it can still rejuvenate in the ever-changing era, and contribute to people's happiness and happiness.
Xiangyang 900 used to be the premier affordable supermarket, and it bears the memories of many Baoshan residents. Today, Xiangyang 900 has transformed and regained its brilliance.
With its extraordinary design, it exemplifies its significance beyond the shopping experience. It was born in response to Baoshan's economic development and consumer demand. In the future, it will also breathe and grow together with Baoshan District.
Effect Picture vs. Real Picture
Its birth not only brings an agile, fashionable, and high-quality new urban lifestyle to Baoshan residents but also creates an environment-friendly public space for the entire urban area.
People tend to feel relaxed and healthy. I fell in love with this place, making Xiangyang 900 a new vitality center for Baoshan residents.
1. "Place to Social" Design Concept Incorporate into the urban texture.
The “social place” design concept of EDS refers to creating places that people love. It advocates that the design should be based on people’s inner needs and that people create an immersive environment so that everyone can communicate with each other by having a diverse city experience.
In addition, EDS adapts a "collaborative creation" design, which brings together multicultural backgrounds and creativity and perfectly integrates architecture, landscape, interior, environment, and lighting to fully stimulate the potential of the place, allowing people to explore more.
In order to accurately grasp the style of Baoshan City, Mr. Tang has inspected the project and surrounding communities many times. The bright sunshine and people walking leisurely along the river left a deep impression on him, which directly reflected in the design.
In order to reflect the waterfront sunshine in Baoshan urban area, the EDS team used local natural stone with horizontal texture on the facade. They were combined with steel, glass and wood, so that the whole building shone with a sense of gloss synchronized with the sun.
At night, under the reflection of the light, the stone texture lines seem to be given the life of water. With the pouring of light, it perfectly blends into the night scene of the city.
2. Traffic-oriented business Gathering popular commercial landmarks
Xiangyang 900, with a total construction area of nearly 15000m², is directly accessible by Metro Line 7 in Xingzhi Road Station. It integrates shopping, fine dining, entertainment and leisure, and parent-child education functions into one, aiming to provide a full range of new life experiences for neighbors within easy reach.
Based on this unique geographical condition, connectivity is one of the keys to the success of the project. EDS uses its skilled transportation hub organization experience and people flow line design skills to create a prosperous business atmosphere.
Effect Picture vs. Real Picture
The expansion of commercial trails plays a role in gathering passenger flow. The friendly and suitable humanized design also attracts and encourages consumers to explore the different formats and services of Xiangyang 900.
The various parts of the entire commercial complex are organically connected to form a commercial plaza in Baoshan's exquisite community.
At the same time, along the lush landscape trails, many outdoor seating, public art installations, and vibrant landmark art have been set up, allowing people to stay, stroll, linger and wander among them, wandering in the fusion of architecture and landscape.
3. "Scene + shopping" mode Immersive shopping enjoyment
Formal shops' arrangement creates a relaxed and comfortable dining environment. The multi-functional island is a personalized shop, coffee shop, art salon, and entertainment area, which encourages a more interactive experience.
It also makes it easier to see consumer needs promptly. Providing help and services also makes commercial consumption more humane.
The maximized open entrance and walk-through layout make the space more visually clear. Different colors and styles are arranged in an orderly manner.
The store color system is constructed through the product appearance that integrates the brand genes to make the brand more deeply rooted in the hearts of the people.
While the store brings more display surfaces, it also allows passing consumers to directly arrive at the store to purchase products without exerting much effort, thereby improving customer acquisition.
The façade adapts a streamlined glass design. This "transparent wall" blurs the boundary between the interior and the exterior, allowing more interactive experiences between clients and passersby.
While people observe the building from outside, the people inside seem to become models in the window.
Baoshan Xiangyang 900, its successful development has added a strong touch to the accomplishments of EDS in the past two decades.
As a pioneer and leader of the "social place" concept, EDS will continue to exert its pioneering and innovative spirit in the new era.
With a deep understanding of commercial, leisure, and entertainment spaces, EDS will go hand-in-hand with cities, society, industries, and consumers. EDS will explore and lead the infinite possibilities of future development in commercial real estate.
