Beauty and uniqueness are welcome side effects.
- ALEXANDER FEHRE
In the current office environment,
When faced with unprecedented challenges,
We can’t help asking:
We really care about the available space,
Or just to occupy it?
In this issue we walked into Germany,
Luxury department store "Circus" - Breuninger
Demystifying behind the innovative design,
According to different industry attributes, designers
Define the contemporary office environment.
Breuninger is a fashion and lifestyle company,
Has more than 140 history,
Is in the European luxury shopping world,
One of the most outstanding department stores.
Founder of Studio Alexander Fehre
Alexander Fehre,
Designed here to be 4500m²,
The unbelievable "circus".
Combining interior design, architecture, creative engine,
And the content production department of a leading German fashion retailer.
Breuninger is located in the logistics center of the Breuninger commercial building.
"Circus" is the office space of Breuninger's creative department.
Responsible for showing fashion on the online store.
Before each online broadcast,
The items being displayed ,
Need to go through a series of complicated processes first ,
Photographers, models, copywriters and stylists,
Shuttle back and forth in space,
An assortment of costumes,
Hung on the hanger and pushed around.
The staff can be seen at any time here
While ironing clothes, measuring, recording, taking photos and typing.
This "flick by" working method,
Reflected in various areas of the workplace.
The lamps in the central kitchenette look like,
It's like a dish used in a circus juggling show,
Echoing the long table winding forward below.
The round sofa as the central meeting place,
Using a velvet material cushion,
Presents a unique fluorescent bright surface.
Although when taking photos,
The main use is a dedicated photo room,
But the whole work space,
It can be used as a content creation scene at any time.
The combination of creative venues and office functions,
Provides the greatest degree of flexibility.
Marelli office functions are flexible
Its Stripes series can be used for many different purposes:
Sofas, armchairs and elements of various sizes and heights .
It can be combined in many different forms and solutions.
Stripes is characterized by the typical striped quilting,
It is a tested sound-absorbing product .
It can also be equipped with power and USB sockets, as well as lighting.
